Portland is a city of yarn shops - at last count, there are at least 17 within the greater Portland/Vancouver area, add a few more within an hour's drive, and we have a virtual smorgasbord. Let's say 20, as a conservative estimate. Now, imagine trying to visit them all...in one day...and shop. Is your head spinning ? Mine was. As a relatively new member of the Tigard Knitting Guild (TKG), I was challenged by the idea that Guild members went on a Shop Hop that was on their own. From my own experience, I knew that left to one's own devices, a knitter could walk into a yarn shop and not emerge until several hours later. How many shops could a member visit in one day ? From the shop's perspective, how many members would make purchases ?
Instead, I proposed, an alternate "Shop Hop", one that I had previously experienced but for another craft. The organizer had chartered a bus and brought participants around to shops; some of which opened exclusively for us, and let us shop. The focus was on us as participants; the organizer had thought of everything-- raffles on the bus, treats and goodies, and an option for lunch. It was an experience, and a chance to interact with others who shared our interests.
Also, the bus guaranteed that the shops received the same group of participants at their shops.
So, win-win.
Sunday, January 22, 2006
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